Rosie’s House Signature Events

Rosie’s House, the largest free music education program in the country for pre-K to grade 12, is a nonprofit organization that relies on donors to help fund their program and push their mission forward. Every year they produce a series of signature events that lead up to their big ovation gala, the largest fundraising event of the year. Each season I collaborate with their internal marketing team to brand each signature event and the ovation gala. Some years we go with a theme, others it’s a color or style, but the deliverables stay consistent. We develop the theme and create a sponsorship packet. Then a save the date that includes a custom mail merge. The invitation suite and program booklet come last. We often explore papers and materials during the design process and find something that is unique and within the tight budget of a nonprofit organization.