Andavi Solutions offers software engineered to help suppliers, distributors, and retailers in the three-tiered beverage alcohol industry collaborate and sell more effectively. Using Analytics, Data and Vision, they sought a visual solution that could communicate they were in the tech business that worked in three distinct categories.

I enjoyed collaborating with Andavi Solutions to develop their branding system, which included a family of logos and sub-brands for each software offering. The solution to use three colors was multi-dimensional serving to show the three tiers, but also to incorporate the many companies that came under the umbrella through acquisition. Blue, orange, and yellow were distinct across all acquisitions. Work also included messaging, corporate communications, trade show materials, website design and graphic integration with Salesforce.

List of deliverables included:

• Brand Identity
• Graphic Standards Manual
• Web Design
• Corporate Communication Systems
• Trade Show Exhibits
• Messaging and Mission Statement
• Sales Team Materials