Generative IQ

I worked closely with attorneys who were looking to expand their services in intellectual property law for clients that make things using artificial intelligence, specifically, services that advise venture capitalists on how to create and retain value in AI startups. They wanted a website that they could send to partners and explain what they do. Within their design criteria they wanted contemporary web features including illustrative graphics and animations to help tell their story. I came up with an expanded color palette for their website, a series of graphics and animations to engage and enhance the message within each section, and an aesthetic that matches the nature of their business and differentiates from other attorneys in this category.