Edge IFC

EDGE IFC (Excellence in Design for Greater Efficiencies) is a green building standard, software application, and international certification system created by the International Finance Corporation (IFC), a member of the World Bank Group. It is designed to make building green faster, easier and more affordable, primarily in emerging markets. I was privileged to work on many different materials for their organization, from exhibit booths, to printed flyers, booklets and catalogs. I also worked on website graphics and animations. I worked with teams across the globe to translate messaging to different markets, often learning alternative methods for type setting and reaching audiences from many different cultures. For example, Japanese copy is set bottom right to top left, the reverse of English. This was always a rewarding and challenging client to work with!