Golf Widow Co.

Golf Widow Co. is a brand of apparel geared towards women who have been left behind by their partner’s golf hobby, or in some cases, addiction. I collaborated directly with the co-owners to develop a logo and brand language presenting in-context examples to help them see how the rollout could happen with elegant visuals. Their first product is a baseball hat with ‘Golf Widow Co.’ embroidered.

Their brief started as a request for a main ‘Golf Widow Co’ logo for their website and then a second, smaller logo that could be used as a badge on stickers, IG, etc. The team of designers I worked with came up with many options, some featuring literal iconography and others as simple as a crest that depicted or actually included ‘GWCo’. They were instantly allured by the typographic solution I came up with, and after many rounds of iterations and excellent feedback, the brand was born; A timeless brand aesthetic with a feminine touch and clean, sophisticated color palette.