I partnered with Ed Ball at RED Marketing Communications to create a new branding system for one of the oldest and largest premium cigar companies in the Dominican Republic – Tabacalera El Artista. El Artista are known for their high quality, accessible pricing and third-generation growers. What started as a family business has grown into a worldwide award-winning family of products. The flagship brand needed to represent that expansion and also respect the roots by which it has grown.

The assets created include:

• logo design
• brand color palette
• messaging and mission
• brand standards manual
• packaging and labels
• advertising