Strataz

I had the opportunity to work with acclaimed architect Greg Wattier to help name and brand his Arizona-based architecture studio. His multifaceted approach to process and design is reflected in the many layers of his visual identity. As part of the overall brand, I also designed the Strataz website that captures the studio’s philosophy, process, and past projects.

STRATA – one of a series of earthly layers, levels, or gradations in an ordered system it also represents the many layers of design and problem solving of the business – including architecture, building, teaching, writing, and real estate. I added a “Z” onto the end to root its presence in Arizona.